Dear Fashion ‘preneur 

So we are trying to think fashion retailing and not just fashion designing. We now know that fashion retail is all about the numbers i.e how many people can you get to buy your pieces. While we love our regular loyal faithful customers we must also deliberately expand our networks to include new markets. New markets stretch the life span of your winning designs . New markets must be at the heart of your strategy to hit those winning numbers. DVF did not sell 10million wrap dresses by selling to the same set of people. Find new markets. Don’t kill a bestseller prematurely because 5 people have bought it .