Dear fashion ‘preneur 

It doesn’t matter where you are in the price spectrum. You could have a vision to be a mass market brand like Primark selling basic high street fashion at discounted prices or a luxury brand like Channel selling high-end products at justifiably high price points , whatever your vision, you are selling to people and these people need to find your brand accessible. The more of your target market can reach you when your product category comes to mind the more sales you can make. Don’t be so exclusive that even your ideal client finds it difficult to buy from you.