Dear fashion ‘preneur 

There was so much fuss over the Stella McCartney Ankara Dress sold at Harrods . So much fuss about the price tag. I honestly couldn’t understand the fuss. Did we all just choose to ignore the 2 monster brands represented in that post? Stella McCartney and Harrods !!!! You do know that’s what really influenced the price not the fabric or the design. Yes I know your designer can put together a nicer dress, complete with all the bells and whistles, embellishments and trimmings but she ain’t Stella McCartney and her dress ain’t sold at Harrods. That is the power of a mega brand. It’s not the commodity, it’s what it represents. Building a brand takes time and consistency….it’s not enough to throw money on a big campaign and get all the celebrities to wear your dress…..that is great and is part of the journey but what is your brand saying consistently for 5years,10years,20years. That is branding. If you are in this for sustained success and want to really get paid the big bucks… start building a brand today….warning….it takes time.