Dear fashion ‘preneur 

How does it make her feel?, where does she wear it to? how does it make her look? and can she afford it? These are just 4 of the questions my team must answer before a design is approved and released. We ask an average of 12 questions and a design must pass at least 10 of them. The question “how original is this design?” Is no.12 so whilst most of our designs score a pass on this question not all of them make the cut, why? Because  if a design is not considered functional by my customer it’s what we call a “museum piece” good to be admired and even appreciated but not to be worn or purchased….we are here for the purchase. Make pieces that are relevant to the lives of your customers not just pretty to look at ….if you want to make money that is.