Dear fashion ‘preneur 

I don’t joke with quality. My designs must be wearable both inside and out. We have a rule Xclamations , if we can’t make it well then we don’t make it at all. So don’t think this is me giving you permission to deliver crappy work. Quality must be assumed, it is the foundation upon which everything else is built. Now that you have gotten your standards up let’s work at making some money. Fashion retail is a NUMBERS game. A bestseller is not measured by how quickly you sold out but by how many you sold. If you create a design that can only be sold to 5 people before it sells out and cannot be made again…. you are not a retailer. A winning design is a gift to the world, it’s your meal ticket. You have a right to maximize it, stretch it and make money doing it.