STAY TRUE

STAY TRUE

Dear Fashion Preneur,

One of the most difficult things you will ever do in your journey to becoming the greatest creative you can be is staying true to you. It is both the most difficult and the most rewarding. It is possibly also the simplest thing but like most truths , it’s complicated because it’s so simple right? It’s difficult because you are constantly trying to balance being authentic with being relevant and you try to manage being creative with being commercial. Then there is the almighty fear of rejection which is second only to the almighty fear of “the month end payroll” 😂. What to do?

When in doubt, do you but first know who you is. It took me a while to understand my creative process and even longer to appreciate it and honor it because it’s so different from most. I think that is what I appreciate most about being a creative entrepreneur and being an observer in this community. We are all so different, no two are the same, so why are you trying to be like someone else.

Your authenticity is your money maker, your USP. Your originality is your bread and butter , your cash cow. It may not seem like it right now but that is because it’s a long term play, you have to discover it, deliver it, repackage it , refine it and then honor it consistently. That process takes time, lots of it. Don’t worry though, you’ve got time.

Resist the urge to go the quick money / short cut route. The world is resisting the cookie cutter brands and celebrating uniqueness. If this is what you want to do with your life, if you want to survive the ups and downs that come with entrepreneurship. Stay true to who you are, it is the best business advice I can give. Actually it’s the best advice period. #

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