How well do you know your brand?
Most of us don’t know her nearly well enough. Who she appeals to and why. What she is becoming as she ages, what value she delivers , how she is perceived and who she sits with in the market.
There is a peace and confidence that comes with knowing her, a peace that inspires you to position her right but also encourages you to stay on your lane. You are not showing up at every single exhibition, engaging in price wars to win market share or compromising values to stay in business.
2020 is the year to be more of who you are. Let your brand be unapologetic about who it is and who it’s not. Until you are ready to damn the consequences and be true, you will keep running around in circles and showing up as a diluted version of yourself…..not very impressive.
I talked a little bit about this in on of my recent podcasts. I titled it “10 things you are doing wrong” if I sound harsh and uncompromising it’s because I realize that with creativity comes stubbornness, we are a stubborn lot we creative types. We need to hear stuff over and over before we shift. We also need a slap over the the head sometimes. Anyway click the podcast button on this site to listen.