I know you worry about your business.

I know you may be fearful and maybe you are panicking.

Your fears are valid, but panicking will get you nowhere.

Here are some facts.

This situation is temporary but will change the way we do business forever.

We have made more investment into solutions for this problem than anything we have experienced in our lifetimes. The experts have assured us that vaccination will be available in a year at most. There is hope.

As of today, you can still offer your customers your services, so do so. Tomorrow’s problems are not here yet. Do what you can while you can.

I have put together a list of 5 things you can and should do. These are things I am doing too. These are not quick fixes (I don’t do those) but these will benefit your business now and even after this challenging season passes. I am doing one more thing. I am opening registration for my course again. If you have more time on your hands, then use it. It is important that you are a better business person when this is all over and a stronger, more informed individual. So for my podcast subscribers, my newsletter subscribers and my Instagram followers, I am offering 20% off the price of my full course. This offer is open for two weeks only. I hope you take advantage of this and ensure you make use of this time well.

Click on the link to register for the course “How to start a ready-to-wear label in Nigeria” now.

http://training.tomirotimi.com/

So I put on weight, the picture in yellow is one year older and one dress size bigger. I wish I could say I prefer myself thicker but nope… Admittedly miss being thinner, my new size has its perks though. My skin is brighter and clearer, my hair is thicker and longer and I’m having a little more fun with food. On a new weight loss journey, I realize that the strategies that helped me lose 15kg may not work in losing 6kg. I’m older, more injury-prone, with new demands on my mind and my energy levels so I need to find a new way. There is good news though, my good habits are still intact, I work out every day, lost my appetite for ice cream and bread and still declutter often. I’m guarding these habits jealously and enjoying my new body and its new glow. 

Like our bodies, our businesses need new strategies as they get older too. We must delegate more, depersonalize more, and create more passive income streams. I’m trying all these too. Once you are past the 5-year mark, you switch to survival mode in an industry that celebrates and craves newness. Becoming yesterday’s hot new thing is dangerous, so consider your strengths as a unique selling point. Treat your tribe, those loyal customers that keep showing up like the royalty they are. Position yourself as an authority in your field and you will attract those who appreciate the expertise that that comes with age.

 P.S. I’m thinking of joining a Zumba class to shake things up… I’m open to suggestions?

 https://anchor.fm/ayotomi-rotimi

Two things are going to happen to you in your business life and you can quote me on this. Two things that you should anticipate and be prepared for. What are they? 

The first are HIGHS, you are going to experience some seasons or moments when everything that could go right would. You will surpass your sales targets, hire a brilliant mind, customers will show up unsolicited, shop your brand and spread your gospel. You will be nominated and win awards and your creative juices will deliver bestsellers that will blow your mind!!! And then the next certainty will happen…. this will go down for sure.

 The downtime, sales will dip and if you are lucky it comes in trickles, loyal customers will express disappointment and try out the competition. Your best hands will leave without notice. In desperation, you throw money at the problem, but it bounces back as debt, crippling and overwhelming. Your creativity is stifled, the accolades and applause stop, the silence is deafening. Ups and downs, highs and lows are a constant. Don’t be fooled by Instagram curated lives that give the impression that it’s all about the high life. I have personally experienced everything I described in this post. I know that sustained success is who I am between the highs and lows. The reality of the two keeps me humble, open to learning, reinventing and adapting.

What to do when sales dip? I have a few ideas I like to share but remember this too is a reality we all experience.

Click on the podcast to listen.

LEARN TO MONETIZE YOUR CREATIVITY

People ask me how I do it? If you are a creative you know that is a difficult question to answer. It’s not really a process you can explain and talent is not something you can teach. Most creative entrepreneurs have the design bit locked. One of my students said to me once “ some designs wake me up at night “ so she always keeps a sketch pad by her night stand. Another one said “ it starts with a nagging thought , a very specific detail like a pleated sleeve and I flesh it out from there” I’m intrigued by the creative process and how it varies from one genius to another. You have the creativity it’s the monetization you struggle with, most creatives do. This thing comes to you so easily so effortlessly you undervalue it  because you could do it for free. You sit down with a client for hours and charge nothing for your time, you deliver an exquisite creation and charge peanuts for the finished product. You don’t have a life because your bespoke business demands all of your time. Yet you have other ideas you are desperate to share with the world, but you can’t, your bespoke business won’t let you. You design what is demanded of you but you have so much more… your sketch book is bursting with new innovative ideas but you are stuck. You need to start a ready to wear label , you need to at least have a vibrant ready to wear offering along with your bespoke services. You can do it. The world is waiting and I can help you.  click on the online course to learn how you can monetize your creativity.