I have always believed in the power of collaboration and I have been blessed with some super special partners too. Before now I would have considered collaboration a mere strategy to acquire new customers or expand your network but now I can say without a shadow of a doubt that collaboration post COVID, will be a lifeline for your business and a survival strategy. Unfortunately, collaboration could go desperately wrong if you partner with the wrong person or brand. I have made enough mistakes in this regard to know that collaboration done wrong could be an expensive venture and one that should be avoided at all cost. Today’s podcast is all about simplifying the process of collaboration and I don’t know anyone I would like to share this conversation with other than master jeweller and my favourite collaborator, Abimbola Osunkunle. Bimbo and I have partnered on so many projects and I have seen how easily she makes partnerships work with many other brands. How do you recognize the right collaborator and avoid the wrong ones? Click the link to listen and learn.