“So you want to give up ?”. After a 15 minute long conversation this was my conclusion. “I don’t think I have a choice if it’s not working” was her candid response. When you have invested 9 years of your life in a passion that despite all your efforts remained unprofitable you are justified to consider letting it go and consider another path. That is fine. It takes strength to stop running round a familiar circle, admit what’s not working and change course. It’s not a sign of weakness or failure. Sometimes it’s a sign of wisdom. BUT……. please know this. It doesn’t matter how long you are in business if you are doing it wrong you will not reap the rewards of longevity. Principles won’t change because you put in the time. If you are doing things wrong every day your frustrations will grow every day. So don’t blame your industry for your failings, change your methods and your strategy before you throw in the towel. What’s interesting about business is the principles are generally the same across different industries. If you don’t change your mindset, acquire relevant knowledge and skills and hire or partner with the right people, learn how to manage and deploy resources, it doesn’t matter if you are selling cakes, clothes or cars the results will be the same…. you will fail.
My next podcast will be a three-part series on “before you throw in the towel…..” I sense an urgency so I will break protocol and start this series on Monday not Thursday.
I really hope this helps someone.