PRESSURE
Dear fashion preneur The business of fashion is not easy and it has nothing to do with being Nigerian or being in Nigeria. If you were shopping for ease , you chose the wrong career. However what I have noticed is that most of what we struggle with has nothing to do with the business...
PRESSURE
CONVERSATIONS WITH TOMI ‘THE CUSTOMER ISN’T ALWAYS RIGHT’
Dear fashion preneur The customer is King but she is not always right. She also doesn’t always know what she wants and she is open to discovery and adventure. The customer is King but she is not in control of your creative process. That is too much power. My mentee’s story is not new. As...
CONVERSATIONS WITH TOMI ‘THE CUSTOMER ISN’T ALWAYS RIGHT’
CONVERSATIONS WITH TOMI
Dear fashion preneur So I had a conversation with one of my mentees who is a veteran in her own right. She has run a fashion label successfully for 8 years and has survived all the highs, lows and bumps in the road that come with entrepreneurship. I respect her immensely and I’m a fan...
CONVERSATIONS WITH TOMI
PRICE UP
Dear fashion preneur You may be due for a price increase.It’s scary right? Your business has been telling you this for a while but your fears won’t let you. You do good work, you know it and your customers know it. Your passion drives you to over service your customers and outperform your competition but...
PRICE UP
ADAPT
Dear fashion preneur, I hear your complaints. I hear them everyday. It’s difficult to block them out because you go on and on . Your frustrations are valid and they are real too however they are not peculiar to you . We are all in the same ship, dealt the same hand but while you...
ADAPT
NIGERIA
Dear Nigerian, I am not a patriotic person. I know I may have picked the wrong day to admit this but I’m not alone. I complain about Nigeria, it’s leaders and it’s hard hard terrain but somehow I’m still here. I am an adult now. I can choose to be anywhere else doing anything else...
NIGERIA
STAY TRUE
Dear Fashion Preneur, One of the most difficult things you will ever do in your journey to becoming the greatest creative you can be is staying true to you. It is both the most difficult and the most rewarding. It is possibly also the simplest thing but like most truths , it’s complicated because it’s...
STAY TRUE
YES
Dear Fashion Preneur, How do you respond to success? When the stars align and everything you touch turns to gold. Your collection sells out, your loan is approved, you get testimonials that make your heart sing and an alert that make your eyes pop. It’s one lucky break after another and you are fooled into...
YES
NO
Dear Fashion Preneur, How do you handle rejection? This two letter word can cause some real damage if you let it. The word can make you doubt yourself, recline into your shell and even make you second guess your talent. We’ve all been there. The difficult customer, the rejected proposal, the sample that didn’t turn...
NO
LITTLE THINGS MATTER
Dear Fashion Preneur, Big things will happen but they are not nearly as important as how you handle and manage the little things. How you treat your customers, every single one of them,irrespective of their celebrity status, the size of their purchase or their relationship with you. Small everyday things like how you respond to...
LITTLE THINGS MATTER
PLANNING
Dear fashion preneur How well do you plan? Are you preparing for success or merely wishing for it. This may come to you as a surprise but you are in the business of planning more so than the business of design….you didn’t know that right? I encourage creatives to be innovative but I find that...