True Story ” The Pink and Green dress from the Baby Shower”
Ronke was a tailor or was it a fashion designer? Somehow she couldn’t decide. She loved her work and was eager to please her customers. It seemed her customers loved her too, why wouldn’t they? She was charming and so creative with their fabrics. She interpreted their designs like a genius and was so warm...
True Story ” The Pink and Green dress from the Baby Shower”
WATCH YOUR COSTS NOT JUST YOUR CUSTOMERS
Dear ‘fashion preneur Once you get into the ready to wear space you need to start watching your costs like a hawk. Those simple bespoke days are over, you can no longer charge baselessly just because your client is desperate or capable of paying. Now cost truly matter. As a retailer you must protect...
WATCH YOUR COSTS NOT JUST YOUR CUSTOMERS
KEEP STANDARDS INTERNATIONAL BUT YOUR FOCUS LOCAL
Dear fashion ‘preneur We have gotten things twisted for way too long. Keep your standards international and your focus local and not the other way around. The quality of your clothes, your service, your fit, your finishing and your designs must be as close to international best practices as you can afford but focus delivering...
KEEP STANDARDS INTERNATIONAL BUT YOUR FOCUS LOCAL
THINK BRANDING NOT JUST SELLING
Dear fashion ‘preneur There was so much fuss over the Stella McCartney Ankara Dress sold at Harrods . So much fuss about the price tag. I honestly couldn’t understand the fuss. Did we all just choose to ignore the 2 monster brands represented in that post? Stella McCartney and Harrods !!!! You do know that’s...
THINK BRANDING NOT JUST SELLING
THINK FUNCTIONALITY NOT JUST CREATIVITY
Dear fashion ‘preneur How does it make her feel?, where does she wear it to? how does it make her look? and can she afford it? These are just 4 of the questions my team must answer before a design is approved and released. We ask an average of 12 questions and a design must...
THINK FUNCTIONALITY NOT JUST CREATIVITY
THINK ACCESSIBILITY NOT JUST EXCLUSIVITY
Dear fashion ‘preneur It doesn’t matter where you are in the price spectrum. You could have a vision to be a mass market brand like Primark selling basic high street fashion at discounted prices or a luxury brand like Channel selling high-end products at justifiably high price points , whatever your vision, you are selling...
THINK ACCESSIBILITY NOT JUST EXCLUSIVITY
FIND NEW MARKETS
Dear Fashion ‘preneur So we are trying to think fashion retailing and not just fashion designing. We now know that fashion retail is all about the numbers i.e how many people can you get to buy your pieces. While we love our regular loyal faithful customers we must also deliberately expand our networks to...
FIND NEW MARKETS
THINK QUANTITY NOT JUST QUALITY
Dear fashion ‘preneur I don’t joke with quality. My designs must be wearable both inside and out. We have a rule Xclamations , if we can’t make it well then we don’t make it at all. So don’t think this is me giving you permission to deliver crappy work. Quality must be assumed, it is...
THINK QUANTITY NOT JUST QUALITY
FIND A TRIBE
Resist the urge to be a loner even though you love your own company. I am most certainly guilty of the loner syndrome. Give me a room, soft music, a pen and a sketch pad and I can be in there for days totally content. Throw in WiFi and you literally have to break the...
FIND A TRIBE
FIND A CREATIVE OUTLET
Not every body has the privilege of earning a living from their creativity but that doesn’t make you less a creative. Working your gift is like breathing, you need it to connect with yourself and to feed your joy. So are you a banker who is really a dancer at heart? Join a dance class...
FIND A CREATIVE OUTLET
BE TRUE TO YOURSELF
Be true to yourself. I know this sounds cliché. It’s great advice for everyone in general but for the creative it’s EVERYTHING….. It’s our life line. I would even go a step deeper and dare say I WILL RATHER BE TRUE THAN RIGHT!!! Being authentic for a creative is life itself. Deny us this? And...
BE TRUE TO YOURSELF
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